“It’s been quite successful due to the timing of the launch. We haven’t really had a big project launch in the downtown (for awhile). The location being in East Village definitely contributed to the number of leases they’ve seen so far and the interest,” she said.

“Rental projects with extensive lifestyle amenities and daily conveniences are more likely to achieve faster absorptions, higher rents and lower turnover. A lot of younger professionals are choosing buildings based on the amenity offering.”

Being the first rental building in the core with a grocery store anchoring its retail is another big selling feature, she said. Several other retailers will also be focused on daily needs and conveniences.

“I toured it a couple of weeks ago and the amenities are very, very nice. The layouts are good. The sizes of the units are quite big.

“They are attracting an older demographic and given how hot the (real estate) market is right now they’re seeing a lot of people who are downsizing, selling their houses and maybe not sure what their next steps are, so they’re moving into this building. It’s a luxury building.”